Internal Marketing
When most dentists think of dental marketing, they imagine Google ads, SEO, and social media blitz – powerful tools that work wonders to attract new patients. But what about those loyal smiles that have already walked through your door?
Email Marketing
Fine-tuning your online presence so you’re not just visible, but irresistibly clickable, our specialists turn search engine rankings into your community’s go-to dental practice.
Patient Referral Programs
Transforming ad clicks into meaningful patient relationships, we ensure that every advertising dollar is a step toward achieving your practice’s unique goals.
What You Can Expect With Internal Marketing
Life is about balance. And so is marketing. While new patient acquisition is our focus, we can’t forget to ensure your existing patient base is coming in to see you.
Celebrating Success Stories
Discover the experiences of those who’ve benefited from our services
“I have been working with Sparc Media for 7 or 8 years with several of our dental offices, and can not say enough about their quality of work and customer service. Andre and team are forward thinking, creative and relative to current google algorithms. They also provide comprehensive competitive insight to local competition to help your business improve performance in all aspects of marketing.”
Dustin Roden-Johnson
Eagle Orthodontics
What is Internal Marketing for Dentists?
At Sparc Media, we see your marketing strategy as a bird that needs both wings to fly. One wing is the external marketing you’re familiar with; the other is internal, and it’s focused on leveraging your existing patient base to elevate your practice. Internal marketing forces us to ask how to leverage getting existing patients back into the dental chair and make them cheerleaders for your office.
At Sparc Media, we see your marketing strategy as a bird that needs both wings to fly. One wing is the external marketing you’re familiar with; the other is internal, and it’s focused on leveraging your existing patient base to elevate your practice. Internal marketing forces us to ask how to leverage getting existing patients back into the dental chair and make them cheerleaders for your office.
Email Marketing
Patient Reactivation: Reactivating dormant patients is one of the most cost-effective ways to boost your practice. Our expertly crafted emails can remind them of the quality care you provide, encouraging a return visit.
Use It, Don’t Lose It (UIDLI): Many people don’t realize that their dental benefits expire at the end of the year. We send compelling emails to remind patients to use their benefits before losing them, helping boost end-of-year appointments.
Unscheduled Treatment: For those patients who have initiated but not completed treatments, our targeted emails can nudge them toward completion. These reminders help patients take the necessary steps for their oral health and help you secure more completed treatments.
Seasonal Emails: From holiday promotions to summer cleaning specials, we can craft emails that tie into various seasons or events, giving patients an extra incentive to make an appointment.
Sponsorship & Local Event Support
Flyers & Brochures: Local events are a great opportunity to showcase your practice. We can create eye-catching flyers and brochures that effectively communicate your services and special offers.
Sponsorship Support: We can assist in identifying and securing sponsorship opportunities that align with your practice’s ethos and target audience, amplifying your reach in the community.
SWAG Ideas & Designs: Everyone loves free stuff! We can help you come up with creative, branded items to give away at events, making sure your practice is memorable to potential new patients.
How Internal Marketing for Dentists Can Help You
Building Relationships, Not Just Client Lists
The power of internal marketing lies in its ability to foster relationships. How your front desk staff answers the phone, how you greet patients at the door, and the ambiance of your office—all these form part of the patient experience. And let’s face it, a happy patient not only comes back but also brings friends and family.
Don’t Forget Your Loyal Smiles
The existing patients you have are not just names in a database; they are the foundation of your practice. They deserve to know about new services you’re offering, whether that’s Invisalign, teeth whitening, or same-day crowns. And why stop there? Encourage them to return for cosmetic treatments, and don’t forget to ask them for reviews. After all, they already love your services; let them be your ambassadors.
Harness the Full Potential of Internal Marketing
Sparc Media provides comprehensive strategies that will help you bring together both external and internal marketing efforts for a well-rounded, effective approach. Our support extends to helping you make critical decisions on where to focus your internal marketing for maximum returns. It’s not about throwing money at ads and billboards; it’s about finding the right balance between attracting new patients and retaining the ones you have. It’s about making your practice not just a choice, but the choice—for new and existing patients alike!
FAQ
Dental SEO, or Search Engine Optimization for dentists, is the art and science of making your dental practice’s website more visible on search engines like Google. It’s crucial because the higher your site ranks, the more likely potential patients will find you. In other words, consider it your digital word-of-mouth.
Ah, the age-old question. SEO is a marathon, not a sprint. Typically, it takes 3-6 months to begin seeing significant movement in your rankings. Keep in mind, SEO is an ongoing process that requires regular updates and adjustments.
Sure, you could attempt to tackle SEO yourself, but remember, you didn’t become a dentist to become a marketer. Our role is to take that burden off your plate so you can focus on what you love—dentistry.
Absolutely. Think of backlinks as virtual handshakes or endorsements from other websites. They signal to search engines that your content is valuable and trustworthy, thereby improving your site’s authority and rankings.